Turn ONE campaign into TEN without reshooting.
You’ve already shot it.
What if we can help you get more out of it?
Once a campaign is live, most of the decisions are already locked.
What if we can create more flexibility after launch and less risk before it?
When things change, what if the content could change too?
So when…
Products get updated
New regions need different versions
Or performance reveals new opportunities
We adapt your existing video content without starting again.
The Campaign Isn’t The Asset.
The World Is.
You didn’t spend six figures building a film.
You built a world.
The problem is, most campaigns are treated like disposable content.
Launch → Run → Fatigue → Reshoot.
Heroic Plus turns your campaign into something expandable.
Update Products Inside Existing Footage.
When products change faster than production cycles, we update the product inside the original film.
New colourways / New packaging / New flavours / New SKUs.
Updated in days, not weeks.
Localise for different markets.
We adapt products, details, and executions for different regions using the same original footage.
Expand your campaign.
Campaigns age fast. Ad fatigue is real. Cut downs don’t cut it.
We can create new stories from your existing campaign, after you’ve shot it.
Test new ideas. Respond in real-time to performance. Unlock more value.
Your campaign keeps evolving without ever stepping back on set.
1.Original ad
Original live action advert shot on location in Manchester.
2. Fresh content generated from the same creative
New stories without reshooting.
Same characters, aesthetic and tone.
New chapters.
Your campaign becomes expandable.
Built by a production company.
This isn’t a shortcut around production. It’s an extension of it.
We understand how campaigns are conceived, shot, and finished, and where the creative limits really are.
That’s how we know what can be adapted without breaking continuity, performance, or intent.
The technology matters. But judgement matters more.
Don’t just shoot ads, build campaign worlds that can evolve.
Even strong campaigns leave ideas on the table when time, logistics, or client pressure gets in the way.
Imagine treating every campaign as an expandable world, not a fixed set of deliverables.
How you approach a shoot determines what you can do with it later.
Built For The Way Your Teams Actually Work.
Strategy
Plan campaigns as expandable worlds
Longer campaign runway
Rights and usage thinking built in upfront
Protect future flexibility
Studio
Turn every shoot into a modular asset system
Faster turnaround
No unnecessary reshoots
Build variant-ready frameworks
Creative
Protect aesthetic integrity
Expand worlds without dilution
Test new narrative directions safely
More ways to scale a big idea
Accounts
React to data without starting again
Refresh fatigued creative quickly
Improve efficiency and revive underperforming assets.
Future proof brand investment
You’ve already built the world. Now make it work harder.
Lower cost per asset
Longer campaign life
Faster response to performance
Reduced dependency on reshoots
Higher return on production investment
Now what?
See how we can create more from what you already have.