The Story

Being a police officer is much more than just a job, it’s a way of life.  They often come under fire from the public and it is easy to forget that under the uniform there is a real person.

This award-winning, time-slice, cinema spot aims to challenge some of the negative perceptions about the police and their roles within our communities.  The human side of policing is their greatest strength.

This piece was commissioned by the awesome team at Tinker Taylor to run alongside the wider Believe In Blue campaign and was shown at over 500 cinemas across the UK.

The Result

The Thinking

How do you film 55 actors and make them appear to be frozen in time? Well we can't give away all our secrets, but it involved motion control robots, high speed cinema cameras, lots of wire work and casting people with incredible core strength.

We filmed in 4 locations, built a house on a sound stage, set fire to a car and used the world's largest motion control robot. Bringing highly complex, technical productions to life is what we do!

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The Making

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