“By far the most successful content PureGym has ever put out. The response on our social channels was incredible!”
Paul K.
Marketing Director, Pure Gym

The Story

Part of a series for Pure Gym, telling real stories about people with inspirational journeys and their relationship with fitness. As a firefighter, Lenny regularly puts his life on the line to save others.

He knows that keeping himself in shape could mean the difference between life and death. Staying fit gives him the confidence to go into any situation feeling prepared and equipped to be the best he can be.

The Result



Most viewed content

Pure Gym had ever released.

Helped to secure £700 million

Sale of the business.

The Thinking

Pure Gym have over 1 million members and we were tasked with bringing to life the stories of a select few. The struggle, the pain, the motivation and the life changing impact that taking care of the physical self can have on everybody.

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The Making

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