“Thank you for many years of collaboration, which has supported Pure Gym’s growth to become the UK’s leading gym chain and the second largest in Europe.”
Jodie Maguire
Brand Director, The Pure Gym Group

The Story

Giving people the chance to improve their physical and mental well-being is what Pure Gym are all about, so it's been a joy to help them grow from an industry disruptor into one of the biggest gym chains in Europe.

Our latest TV advert for the UK’s favourite gym showcases a place where everyone is welcome. We developed a national TVC and multi-channel campaign, working closely with the guys at Pure Gym every step of the way. Concept development, storyboarding, production, post-production and broadcast delivery were all taken care of by our  team.

We created a hero brand ad, 6 direct response adverts and a suite of films for paid social. Plus we created a bespoke video asset library of hundreds of 4K clips for their in-house team to create and test unlimited versions across multiple channels.

The Result

28 million impressions

in the first 4 days broadcast

Ad response up 20%

on 10’ DRTV ads against previous year

CPR reduced 22%

from £7.58 to £5.89

Our 30’ brand and 10’ DRTV ads drove memberships higher than ever before to fuel the next stage of growth as they expanded onto the global stage.

The Thinking

With well over 1 million members and more gyms than any of their competitors, Pure Gym now have a rightful claim to being the "UK’s Favourite Gym". Our approach was to back this message up by hearing from some of the members, even a few famous ones!

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The Making

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