THE WRAP #2
From soft, slow-burn emotion to full blown visual swagger, this issue is all about directors who know how to move people. Whether it’s through clever character work, bold cinematic flair or finding the power of an ordinary moment, these three filmmakers each bring a distinctive voice and sharp creative instincts.
We work with some of the UK’s most exciting directing talent, handpicking filmmakers who bring something fresh to the screen.
This time, we’ve got Amy, who knows when to hold back and when to go full throttle. Tim, the technical wizard with a wicked sense of humour. And Imogen, a rising voice whose work stays with you long after the films have ended.
AMY
From the still to the wild!
Amy knows how to hold a moment, whether it’s something tender and precise or loud and full of life. One moment she’s slowing things down for Asics, capturing breath and movement with intimacy. The next, she’s letting kids tear up the screen in George at Asda’s riot of a back-to-school commercial.
Her films are full of character. Sometimes subtle, sometimes bold, but always unmistakably hers. With a background in fashion and set design, she creates rich visual worlds that feel both stylish and grounded. Her sharp eye for detail shows up in every frame, but it’s her instinct for people that elevates the films. She knows how to build trust with her actors and is incredible at capturing real performances, even in the most stylised setting.
TIM
Why we’re grinning! 😁
Sometimes you can just tell when a director was having a lot of fun when they made something and that’s what you get when you watch Tim’s films. Every frame feels like it was built with a smile. His mind is a playground of bold imagination and absurd ideas. And you should see his pitch decks, they’re just as entertaining as his films!
Whether he’s dropping us into a video game fantasy or pulling off a perfectly timed visual gag for a tech brand, Tim’s dynamic style and clever pacing keep you guessing what’s going to happen next. So it’s no wonder global brands want to work with him. Based in the UK by way of Ukraine, he’s been one of our best kept secrets. Until now.
IMOGEN
Stories that stay with you.
Imogen’s films are warm, honest, and deeply character-driven, finding beauty in the small nuances of life. She has a way of capturing emotion that sneaks up on you and transforms ordinary moments into emotionally powerful stories that linger long after the film ends. They never feel forced. She captures quiet, beautifully observed moments that land somewhere deep.
Whether she’s capturing modern connection in her Bumble short or finding still, emotional weight in her Scottish PSA, her stories don’t rush. They sit with you. A glance, a breath, a silence held too long. There’s something honest in the way she sees people. She handles real emotion with care and that’s what makes her films unforgettable.
The right director makes all the difference.
We’ll help you find the perfect one for your story!